Safety and transparency

Clear by
design.

Wen should feel imaginative without ever being confusing about what is virtual and what is real.

The baseline

Wen is an entertainment-only lifestyle simulation.

Virtual balances have no cash value. Simulated checkout does not place an order. No displayed item is purchased, shipped, or delivered through Wen.

Product concepts and lifestyle scenarios may be fictional, illustrative, or inspired by broad categories rather than offers from real merchants.

01

No real-money value

Virtual funds cannot be cashed out, transferred, or redeemed.

02

No real purchases

Simulated checkout never creates a merchant order or delivery.

03

Plain-language cues

Important virtual and fictional states should be labelled clearly.